Strategies for Selling Today’s Internet Savvy Customer

Selling today’s Internet-savvy customer isn’t difficult, it’s different. If you’re planning on selling them, you will have to get on target. We are in the age of the customer, there’s no doubt about it. Customers have more power over businesses at this point in history than at any other time. In fact, one customer today can share an experience with millions of people effortlessly and without spending a dime, thanks to the internet & social media.

So what does this mean to those of use that connect with today’s customers? We need to understand the customer’s journey and what tools they have in their toolbox. Salespeople still need to know how to sell, have the determination and a good personal presence but their ability to communicate is more important than ever. When you fail to engage your customers, you miss out valuable insights on their expectations, and any opportunities to improve.

The ability to communicate with the customer is more important than ever. Building rapport has never been a more useful skill. Salespeople need to understand ‘how they buy’ so they can be part of the customer’s world. Remember, every time a customer shares their experience with the business online, your brand reputation is at stake. Come to this session to can learn 10 strategies to be part of the this important conversation.

After the session, join Lisbeth Calandrino from 1:45 p.m. – 2:15 p.m. for the Discussion Hub in Booth 2241 in the Retailer section. This is your chance to network, meet and greet, and to discuss the industry’s most pressing hot topics, challenges, and opportunities.