Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Join Denise later on from 10:30 a.m. – 11:00 a.m. for the Discussion Hub in Booth 2241 in the Retailer section. This is your chance to network, meet and greet, and to discuss the industry’s most pressing hot topics, challenges, and opportunities.