Retailer Track

At DOMOTEX USA, we know that your customers want unique products they can’t find anywhere else. They expect the best, and you deliver - with unmatched flooring knowledge, top-notch customer service, and the finest flooring options available.

At DOMOTEX USA, it’s our mission to make it seamless and easy for you to meet – and exceed – your customers’ expectations.

This is why we are bringing together the best of the industry - the entire supply chain - in one convenient venue to facilitate the connections and access to information you need to satisfy your market and grow your business. From area rugs to carpets and hard surface flooring, we have what your customers want.

Join us at America’s Home for Flooring, Feb. 5 - 7, 2020!

What's your DOMOTEX?

Owners & Managers

Improving profitability, better estimating, finding and retaining qualified flooring installers, expanding and networking to increase business, handling claims and understanding forensics

Retail Sales Associate

Improving flooring category knowledge, meeting customer expectations, what’s hot and what’s not, closing the sale, and creating repeat customers

Marketer

Creating a stronger store brand, better performing advertising and promotions, effective merchandising, managing and improving online reviews, building a database

Digital Communicator

Improving website design and SEO, developing social media campaigns, planning digital advertising strategy, creating video content and more.

You’re expected to wear many hats

Flooring expert, brand ambassador, customer service representative, marketing guru. Learn to do it all more seamlessly than ever before with an expert-led line-up. Gain insights on attracting shoppers, closing sales, dealing with disgruntled customers, launching social media campaigns, optimizing your website and understanding consumer behavior. Get tips on driving sales and maximizing in-store experiences right from industry influencers—including RetailMinded.com founder Nicole Leinback Reyhle, and speaker/trainer Lisbeth Calandrino, who’ll share tactics for turning a customer-service situation gone wrong into an opportunity.

2020 Retailer Sessions

Targeted sessions that will help you anticipate what buyers want — and deliver it long before your competition does.

Planning With Optimism

1-Day Education Pass (WED)   All Access Conference Pass  
B206
The last two years have provided for many headlines, but did those headlines help or hinder your business? Presidential politics are fascinating, and we will explore the likely impact, if any, on the …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Alan Beaulieu 
International Economic Analyst and President
Institute for Trend Research

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Ten Best Practices to Maximize Store Experiences & Sales in 2020

1-Day Education Pass (WED)   All Access Conference Pass  
B206
Make 2020 a year to remember when it comes to delivering memorable customer experiences and outstanding sales in for your one-of-a-kind business! From delivering red carpet customer service to strengt …
Retailer

 Nicole Leinbach Reyhle 
Founder and Publisher
RetailMinded.com

Read more

Marketing on a Dime: 10 Ways to Drive Visibility and Profit

1-Day Education Pass (WED)   All Access Conference Pass  
B206
No budget? No problem. This session will explore ways to gain new business, keep existing customers and drive attention to brick and mortar businesses... on a dime! From events to cross-promotional ex …
Retailer

 Nicole Leinbach Reyhle 
Founder and Publisher
RetailMinded.com

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Brand Leadership: How to Build a Rock Star Brand

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
B206
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Denise Lee Yohn 
Brand Leadership Expert, Business Keynote Speaker, Bestselling Author
Denise Lee Yohn, Inc.

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State of the Industry Panel: Part 1, The Manufacturer Perspective

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
In this half-hour session, Kemp Harr will guide the discussion of these industry leaders on a range of topics impacting manufacturing, innovation, regulation, style trends and brand marketing in the f …
Builder/Contractor/Remodeler Designer Installer Retailer

 Kemp Harr 
Moderator

 Piet Dossche 
President
USFloors, EVP Hard Surfaces–Shaw Industries

 Neil Poland 
President
Mullican Flooring

 Bruce Zwicker 

Floor Covering Distributor Consultant

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Stalking Floor Covering Customers

1-Day Education Pass (THU)   All Access Conference Pass  
B206
Chris Ramey of The Home Trust, will reveal his research of “Stalking Floor Covering Customers.” This presentation will tell you where your customers go afterwards and who is taking them away from …
Retailer

 Chris Ramey 
President
The Home Trust International

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State of the Industry Panel: Part 2, The Retailer Perspective

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Builder/Contractor/Remodeler Designer Installer Retailer

Hiring to Win in 2020

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Susan and her panelists will share advice and best practices for recruiting, training and retaining the best people for your business. With the employment rate at an all time high, it can be extremely …
Builder/Contractor/Remodeler Designer Installer Retailer

 Susan Weller 
Founder
Flooring Careers

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How to Solve the Installation Crisis NOW in Your Flooring Business

1-Day Education Pass (THU)   All Access Conference Pass  
B206
During this session, Jim will reveal strategies to help you attract the best installers and keep them long-term, even when the competition tries to poach them from you. Attendees will learn about the …
Retailer

 Jim Augustus Armstrong 
Founder and President
Flooring Success Systems

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Strategies for Selling Today’s Internet Savvy Customer

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Selling today’s Internet-savvy customer isn’t difficult, it’s different. If you’re planning on selling them, you will have to get on target. We are in the age of the customer, there’s no dou …
Builder/Contractor/Remodeler Designer Installer Retailer

 Lisbeth Calandrino 
Chief Inspiration Office, Director
Lisbeth Calandrino

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Moving Beyond Social Media to Crush Your Competitors

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
"In today’s world you’re either predator or prey. This presentation will present advanced tactics including leveraging satellites, copping apps and other digital tactics to help you gain share of …
Builder/Contractor/Remodeler Designer Installer Retailer

 Chris Ramey 
President
The Home Trust International

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4-Step System to Close More Sales and Command Higher Margins

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
This session will guide you to get out of the estimate business and start closing sales. Learn a system for selling. Avoid the big mistake made by most salespeople. Takeaways: 1. How to take contr …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jim Augustus Armstrong 
Founder and President
Flooring Success Systems

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Solving The Pace Of Innovation, One Innovation At A Time

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
It all starts with a simple realization summarized in these words from Starbucks TRYER Innovation Center Director: “None of us are shopping the same way we were three years ago”. He then continues …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 James Dion 
Founder and President
Dionco Inc.

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Does Your Website Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Separate yourself from the competition with the online technology you offer. Today’s consumers expect to shop for flooring the way they shop for everything else online. We will review the top 10 dig …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jay Flynn 
VP Sales and Marketing
Creating Your Space and Bridgeway Interactive

Read more

Your Blueprint to Selling More Floors in 2020

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
A panel of flooring retailers discuss what has changed in the last 12 months in the Flooring Industry and what the data shows will happen during the next 12 months and beyond. From there you will be …
Retailer

 John Weller 
Co-Founder & Chief Innovation Officer
FloorForce

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Does Your Digital Marketing Strategy Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
The tools and resources used to drive consumers to your website and then into your store to purchase are essential in today’s business. SEO, SEM, directories and other digital tool Understand t …
Builder/Contractor/Remodeler Designer Installer Retailer

 Layla Evans 
Director, Search Engine Marketing
Creating Your Space and Bridgeway Interactive

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Does Your Social Media Content Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
Are you confident that your story is being told properly on social media? Understand what makes great social media content and ad copy Social media strategy tips for building your own editor …
Retailer

 Shannon Vogel 
Director of Social Media
Creating Your Space and Bridgeway Interactive

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