Company Will Showcase Four Laminate Flooring Lines At Inaugural Show In Atlanta From February 28 To March 2, 2019
CHICAGO – DOMOTEX USA today announced that SWISS KRONO Group, the world’s largest producer of laminate flooring headquartered in Lucerne, Switzerland, will showcase its latest flooring innovations from four of its production facilities at DOMOTEX USA from February 28 to March 2, 2019 at the Georgia World Congress Center in Atlanta, Georgia. The company will display its KRONOSWISS collection manufactured in Switzerland, KRONOTEX collection manufactured in Germany, KRONOPOL collection manufactured in Poland and Swiss Krono LLC collection manufactured in Barnwell, South Carolina.
“We decided that we had to exhibit at DOMOTEX USA because this is where the world’s flooring industry will gather in February next year. This new trade show is a very important platform for SWISS KRONO Group to reach current and potential customers and is an important tool within our company’s marketing mix,” said Fabian Kölliker, Head of Group Marketing at SWISS KRONO Group. “We understand the importance of the DOMOTEX global brand and have consistently attended the DOMOTEX trade show in Hannover for more than 20 years and the DOMOTEX asia/CHINAFLOOR trade show in Shanghai,” added Kölliker.
During the DOMOTEX USA trade show, KRONOSWISS floors collection will showcase a variety of contrast-rich decors with a mix of light and dark hues. The Swiss division will demonstrate its SWISS AQUASTOP 48 h/72 h that launched at DOMOTEX 2018 in Hannover. Floors bearing this label can be exposed to liquids for up to 48 hours and respectively 72 hours in the case of the 14mm Grand Selection Origin without staining, warping or otherwise suffering any damage. The company’s KRONOTEX collections from Germany will showcase traditional and striking modern decors, three new embossed-in-register surfaces and an innovative surface structure dubbed Allover Mattblech at DOMOTEX USA. The company’s KRONOPOL laminate floors manufactured in Poland are exceedingly robust and durable flooring products. KRONOPOL is also one of the first manufacturers to launch a walnut decor with 3D embossed-in-register structure, which debuted at DOMOTEX 2018 and will be on display in Atlanta. During the inaugural DOMOTEX USA show, SWISS KRONO Group’s U.S. division will be showcasing its AMERICAN CONCEPTS collection that features high-end, sustainable and reasonably priced flooring.
“The location of the show in Atlanta is terrific. The city is so close to the headquarters of many flooring manufacturers and industry influencers. We expect our DOMOTEX USA exhibition will raise awareness of the strength and range of products in our group and our commitment to the U.S. flooring market,” says Kölliker.
“We look forward to supporting SWISS KRONO Group’s exhibition and launch of new products at the show in Atlanta and are thrilled that the company will be joining our DOMOTEX USA advisory board,” said Raymond L. Bianchi, Vice President of Events and Business Development at Hannover Fairs USA (HFUSA), DOMOTEX USA’s organizer and manager.
About SWISS KRONO Group
SWISS KRONO Group is one of the world’s leading manufacturers of engineered wood products, specializing in sustainable and innovative solutions in three categories: Interiors, Flooring, and Building Materials. Originally founded in 1966 as a family firm, today it counts 4,800 staff around the globe and produces at ten locations in eight countries. Its head office is in Lucerne, Switzerland. SWISS KRONO Group has always been committed to offering top-quality, environmentally friendly products: wood at its best.
About DOMOTEX USA
DOMOTEX USA is a new annual flooring innovations industry trade show and conference. The event is the latest extension of the 30-year old DOMOTEX, the world’s foremost showcase for floor coverings held annually in Hannover, Germany in January. DOMOTEX USA is focused on the needs of the residential floor covering industry’s buyers and manufactures. The show features five core display areas: Carpet and Rugs; Hardwood and Luxury Vinyl Tile (LVT); Area Rugs; Outdoor and Resilient; Flooring Technology and Systems.
For further information, visit the show’s website at www.DomotexUSA.com and social media sites:
Facebook – @DomotexUSA – https://www.facebook.com/DomotexUSA/
Twitter – @DomotexUSA – https://twitter.com/DomotexUSA
LinkedIn – https://www.linkedin.com/company/domotexusa
Instagram – https://www.instagram.com/domotexusa/
Deutsche Messe organizes a number of DOMOTEX events around the world. DOMOTEX is the world’s leading annual trade show for carpets and floor coverings and is held annually in January in Hannover, Germany. DOMOTEX asia/CHINAFLOOR, the largest international trade show for carpets and floor coverings in the Asia-Pacific region, is held annually in Shanghai. DOMOTEX Turkey is Turkey’s leading trade show for carpets and floor coverings held annually in Gaziantep. DOMOTEX Turkey 2018 is scheduled to run from April 24-27. The new DOMOTEX USA trade show is scheduled to run from February 28 to March 2, 2019 at the Georgia World Congress Center in Atlanta, Georgia.