Registration Opens for DOMOTEX USA 2020

Registration Opens for DOMOTEX USA 2020; Opening Keynote and Featured Speakers Announced

CHICAGO – Hannover Fairs USA (HFUSA), the organizer of DOMOTEX USA, announced today that registration is open for the second annual DOMOTEX USA trade show. Attendees can register online now to attend the show’s exposition hall for free and buy discounted education passes through Oct. 31. With an emphasis on the residential floor covering industry, DOMOTEX USA 2020 brings together flooring industry professionals, innovators and influential media to experience the leading U.S.-based and international flooring suppliers, manufacturers and technology providers. DOMOTEX USA 2020 exhibition hall is expected to exceed last year’s space by 30 percent. The trade show and education sessions will take place from February 5-7 at the Georgia World Congress Center in Atlanta; education will be available Feb. 5-7, while the show floor will be open Feb. 6-7.

To deliver the show’s opening keynote address on Feb. 6, HFUSA has secured Denise Lee Yohn, a leading authority on building exceptional brands and great organizations. Yohn is the author of the bestselling book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest” and the new book “FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies”. She brings to the stage more than twenty-five years of working with world-class brands such as Sony, Oakley and Frito-Lay. Following Yohn’s keynote, attendees will have the opportunity to meet face-to-face with her, and can discuss their brand building needs with her and other attendees when Yohn facilitates the show’s new Discussion Hub. Yohn’s keynote is free to all DOMOTEX USA 2020 registrants.

“Yohn brings a fresh perspective to building exceptional brands and will inspire DOMOTEX USA 2020 attendees to create their own exceptional brands that form stronger bonds with their flooring customers,” said Donna Busse, show director of DOMOTEX USA at HFUSA. “We encourage all flooring professionals interested in attending DOMOTEX USA 2020 and hearing Yohn’s keynote to register today,” added Busse.

With more than three times the educational track offerings than last year’s show, DOMOTEX USA 2020 will feature continuing education accreditation tracks and world-class speakers in addition to the launch of the DOMOTEX USA Discussion Hub to foster peer-to-peer learning.

On Feb. 5, featured speaker Alan Beaulieu, international economic analyst and president of the Institute for Trend Research, as well as contributing editor for Industry Week and senior economic advisor to the National Association of Wholesaler-Distributors, will discuss how attendees can capitalize on market opportunities and improve prosperity both in the near and long-term. Beaulieu brings to the stage unparalleled economic research and forecasting expertise, and more than 20-years of experience consulting and advising companies throughout the U.S., Europe and Japan on how to thrive through the business cycle. He has co-authored the book “Make Your Move: Change the Way You Look At Your Business and Increase Your Bottom Line” and has written a number of articles assessing the economy’s future.

On Feb.7, featured speaker James Dion, founder and president of Dionco Inc. of Chicago, an internationally known consultant, regular speaker for the National Retail Federation (NRF), trainer and author, will share his expertise on consumer trends, retail technology, selling & service, retail merchandising & operations, as well as best practices for sustainable retail and store management. Dion has authored the definitive retail selling manual titled “Retail Selling Ain’t Brain Surgery, It’s Twice As Hard” and has co-authored “Start and Run a Retail Business” and “The Complete Idiot’s Guide to Starting and Running a Retail Store”.

All education tracks are accessible to registered attendees via a one-day education pass for $69 until Oct. 31 or via an all-access education pass for $99 until Oct. 31.

“We look forward to hosting our global exhibitors, attendees and this year’s outstanding lineup of speakers at DOMOTEX USA 2020 – America’s stage for floor covering innovation,” said Busse.

Visit DOMOTEX USA 2020 for more information on the upcoming show and register to attend at


DOMOTEX USA is an annual flooring innovations industry trade show and conference. The event is an extension of the more than 30-year-old DOMOTEX, the world’s foremost showcase for floor coverings held annually in Hannover, Germany in January. DOMOTEX USA is focused on the needs of the floor covering retailers, distributors, installers, builders, contractors, remodelers and interior designers. The trade show features product displays across hard and soft surfaces including hardwood, laminate, area rugs, carpet and resilient flooring, outdoor floor covering, as well as flooring applications and installation technology..

For further information, visit the show’s website at and social media sites:

Facebook – @DomotexUSA

Twitter – @DomotexUSA 



About DOMOTEX Worldwide

Deutsche Messe organizes a number of DOMOTEX events around the world. DOMOTEX is the world’s leading annual trade show for carpets and floor coverings and is scheduled to run from Jan. 10-13, 2020 in Hannover, Germany. For more information, visit

DOMOTEX Mexico is the next step in Deutsche Messe’s globalization of the DOMOTEX brand. As a result of an agreement between Deutsche Messe and UBM, the event will premiere from October 15-19, 2019 at Expo CIHAC, Latin America’s leading trade show for the construction industry, held at the Centro Citibanamex in Mexico City.

The DOMOTEX USA 2020 trade show is scheduled to run from Feb. 5-7, 2020 at the Georgia World Congress Center in Atlanta, Georgia. For more information, visit

DOMOTEX asia/CHINAFLOOR, the largest international trade show for carpets and floor coverings in the Asia-Pacific region, is held annually in Shanghai. DOMOTEX asia/CHINAFLOOR 2020 is scheduled to run from March 24-26, 2020. For more information, visit

DOMOTEX Turkey is Turkey’s leading trade show for carpets and floor coverings. The next DOMOTEX Turkey is scheduled for April 2020 in Gaziantep. For more information, visit