HFUSA Announces DOMOTEX USA 2020 Call for Speakers

CHICAGO – Hannover Fairs USA (HFUSA), the organizer of DOMOTEX USA, today announced a Call for DOMOTEX USA 2020 Speakers, inviting the floor covering industry to propose the best speakers for its education sessions. HFUSA encourages the industry to present visionaries, floor covering experts and thought leaders to be considered for the opportunity to present to attendees during the DOMOTEX USA 2020 educational sessions. Organized by HFUSA, DOMOTEX USA 2020, America’s home for floor covering innovations and education, will take place February 5-7, 2020 in Atlanta.

“We encourage the floor covering industry to help us ensure we have full representation of presenters with real-world experience who can provide hands-on perspectives to our attendees so they can immediately improve and grow their businesses,” said Donna Busse, show director of DOMOTEX USA. “DOMOTEX USA 2020 provides a platform for industry leaders to share their expertise and to help others in the industry succeed,” she added.

HFUSA will select industry thought leaders and innovators to spotlight the way flooring innovations are changing and improving. The DOMOTEX USA 2020 education sessions provide exhibitors and attendees four stimulating, influential education tracks, including Flooring Retailer, Builder/Contractor/Remodeler, Interior Designer and Flooring Installer. Each track offers the latest business-building topics and opportunities to earn continuing education units.

“DOMOTEX USA 2020 is expanding its educational opportunities this year,” said Paul Friederichsen, education director of DOMOTEX USA. “We believe this offers a solid value and compelling reason for everyone, especially retail sales associates, to attend.”

The Flooring Retailer Track will focus on the following topics:

  • For the Owner/Manager: Improving profitability, better estimating, finding and retaining qualified flooring installers, expanding and networking to increase business, handling claims and understanding forensics
  • For the Retail Sales Associate: Improving flooring category knowledge, meeting customer expectations, what’s hot and what’s not, closing the sale, and creating repeat customers
  • For the Marketer: Creating a stronger store brand, better performing advertising and promotions, effective merchandising, managing and improving online reviews, building a database
  • For the Digital Communicator: Improving website design and SEO, developing social media campaigns, planning digital advertising strategy, creating video content and more.

The Builder/Contractor/Remodeler Track topics include finding and retaining qualified flooring installers, knowing the best flooring-type for the job, growing your flooring business, setting customer expectations, maximizing profitability and avoiding costly mistakes.

The Interior Designer Track will focus on understanding the latest trends in floor fashion and performance, specifying the right flooring for your client’s needs, partnering with retailers and contractors.

The Flooring Installer Track will focus on finding the best installation practices by flooring category, seeing the latest tools and techniques in action, what you should know about wall installations, when to repair and when to replace.

Speaker submissions will be accepted through September 6, 2019 at https://domotexusa.com/call-for-presentations/. Speakers will be notified on or before September 30. Visit DOMOTEX USA 2020 for more information on the upcoming show and how to apply for a speaking opportunity.


DOMOTEX USA is an annual flooring innovations industry trade show and conference. The event is an extension of the more than 30-year-old DOMOTEX, the world’s foremost showcase for floor coverings held annually in Hannover, Germany in January. DOMOTEX USA is focused on the needs of the residential floor covering industry’s buyers and manufacturers. The trade show features product displays across hard and soft surfaces including hardwood, laminate, area rugs, carpet and resilient, as well as flooring technology.

For further information, visit the show’s website at www.DomotexUSA.com and social media sites:

Facebook – @DomotexUSA – https://www.facebook.com/DomotexUSA/

Twitter – @DomotexUSA – https://twitter.com/DomotexUSA

LinkedIn – https://www.linkedin.com/company/domotexusa

Instagram – https://www.instagram.com/domotexusa/

About DOMOTEX Worldwide

Deutsche Messe organizes a number of DOMOTEX events around the world. DOMOTEX is the world’s leading annual trade show for carpets and floor coverings and is scheduled to run from Jan. 10-13, 2020 in Hannover, Germany. For more information, visit www.domotex.de.

DOMOTEX Mexico is the next step in Deutsche Messe’s globalization of the DOMOTEX brand. As a result of an agreement between Deutsche Messe and UBM, the event will premiere from October 15-19, 2019 at Expo CIHAC, Latin America’s leading trade show for the construction industry, held at the Centro Citibanamex in Mexico City.

The DOMOTEX USA 2020 trade show is scheduled to run from Feb. 5-7, 2020 at the Georgia World Congress Center in Atlanta, Georgia. For more information, visit www.domotexusa.com.

DOMOTEX asia/CHINAFLOOR, the largest international trade show for carpets and floor coverings in the Asia-Pacific region, is held annually in Shanghai. DOMOTEX asia/CHINAFLOOR 2020 is scheduled to run from March 24-26, 2020. For more information, visit www.domotexasiachinafloor.com.

DOMOTEX Turkey is Turkey’s leading trade show for carpets and floor coverings. The next DOMOTEX Turkey is scheduled for April 2020 in Gaziantep. For more information, visit www.domotexturkey.com.