Flooring Installer Track

Tackle one of the biggest issues facing the flooring industry today—finding qualified installers. In this targeted, problem-solving block, Jim Augustus Armstrong of Flooring Success Systems, Daniel Hicks of INSTALL and other leading experts offer real-world tactics for attracting installers and building loyalty, identifying reliable training standards and certification, avoiding common mistakes when working with installers and getting the job done even when you can’t find the people you need.

Join us at America’s Home for Flooring, Feb. 5 - 7, 2020!

2020 Installer Sessions

Targeted sessions that will help you anticipate what buyers want — and deliver it long before your competition does.

Planning With Optimism

1-Day Education Pass (WED)   All Access Conference Pass  
B206
The last two years have provided for many headlines, but did those headlines help or hinder your business? Presidential politics are fascinating, and we will explore the likely impact, if any, on the …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Alan Beaulieu 
International Economic Analyst and President
Institute for Trend Research

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Problems, Causes, Cures for Solid Wood Floors – Powered by NWFA

CCU  
1-Day Education Pass (WED)   All Access Conference Pass  
B204
This presentation will explore some of the more common issues that can impact solid wood flooring. Some of the issues discussed will include Cupping, Checking, Splits, Shake, Discoloration, Gaps and m …
Installer

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

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Flooring Failure Case Studies

1-Day Education Pass (WED)   All Access Conference Pass  
B204
You will examine flooring installation and product failures on soft and hard surface flooring materials to understand their causes. The objective of this presentation is to be able to understand and s …
Installer

 Lew Migliore 
President
LGM and Associates Technical Flooring Services

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Brand Leadership: How to Build a Rock Star Brand

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
B206
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Denise Lee Yohn 
Brand Leadership Expert, Business Keynote Speaker, Bestselling Author
Denise Lee Yohn, Inc.

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State of the Industry Panel: Part 1, The Manufacturer Perspective

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
In this half-hour session, Kemp Harr will guide the discussion of these industry leaders on a range of topics impacting manufacturing, innovation, regulation, style trends and brand marketing in the f …
Builder/Contractor/Remodeler Designer Installer Retailer

 Kemp Harr 
Moderator

 Piet Dossche 
President
USFloors, EVP Hard Surfaces–Shaw Industries

 Neil Poland 
President
Mullican Flooring

 Bruce Zwicker 

Floor Covering Distributor Consultant

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Understanding True Costs – Powered by NWFA

CCU  
1-Day Education Pass (THU)   All Access Conference Pass  
B204
Real answers in hardwood floors ... is your company something you could sell one day down the road or will it just close. Learn about owning and operating a successful hardwood flooring business ... f …
Installer

 Chris Zizza 
Immediate Past Chairman, NWFA | Owner
C&R Flooring

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Moving Mountains Together

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Join us as we discuss how we begin to Move this Mountain … with solutions to the shortage of professional installers … with you and the Floor Covering Education Foundation working together! Resear …
Builder/Contractor/Remodeler Designer Installer Retailer

 Kaye Whitener 
FCEF National Manager / Client Relations
World Floor Covering Association

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Hiring to Win in 2020

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Susan and her panelists will share advice and best practices for recruiting, training and retaining the best people for your business. With the employment rate at an all time high, it can be extremely …
Builder/Contractor/Remodeler Designer Installer Retailer

 Susan Weller 
Founder
Flooring Careers

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Discussion Hub with Kaye Whitener

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
Booth 2241
Following her session, Moving Mountains Together, join Kaye from 11:15 a.m. – 11:45 a.m. for the Discussion Hub in Booth 2241 in the Installer section. This is your chance to network, meet and greet …
Discussion Hub Installer Networking Events

 Kaye Whitener 
FCEF National Manager / Client Relations
World Floor Covering Association

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Discussion Hub with Chris Zizza (Feb. 6)

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
Booth 2241
Following his session, Understanding True Costs - Powered by NWFA, join Chris from 11:45 a.m. – 12:15 p.m. for the Discussion Hub in Booth 2241 in the Installer section. This is your chance to netwo …
Discussion Hub Installer Networking Events

 Chris Zizza 
Immediate Past Chairman, NWFA | Owner
C&R Flooring

Read more

Problems, Causes, Cures for Engineered Wood – Powered by NWFA

CCU  
1-Day Education Pass (THU)   All Access Conference Pass  
B204
This presentation will explore some of the more common issues that can impact engineered wood flooring performance. Some of the issues will include Dry-cupping, Delamination, Lathe/Knife checks, Dimpl …
Installer

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

 Jon Namba 
Editorial Director
Floor Covering Installer Magazine

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Strategies for Selling Today’s Internet Savvy Customer

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Selling today’s Internet-savvy customer isn’t difficult, it’s different. If you’re planning on selling them, you will have to get on target. We are in the age of the customer, there’s no dou …
Builder/Contractor/Remodeler Designer Installer Retailer

 Lisbeth Calandrino 
Chief Inspiration Office, Director
Lisbeth Calandrino

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Moving Beyond Social Media to Crush Your Competitors

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
"In today’s world you’re either predator or prey. This presentation will present advanced tactics including leveraging satellites, copping apps and other digital tactics to help you gain share of …
Builder/Contractor/Remodeler Designer Installer Retailer

 Chris Ramey 
President
The Home Trust International

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Discussion Hub with Brett Miller and Jon Namba (Feb. 6)

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
Booth 2241
Following their session, Problems, Causes, Cures for Engineered Wood - Powered by NWFA, join Brett and Jon from 2:15 p.m. – 2:45 p.m. for the Discussion Hub in Booth 2241 in the Installer section. T …
Discussion Hub Installer Networking Events

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

 Jon Namba 
Editorial Director
Floor Covering Installer Magazine

Read more

4-Step System to Close More Sales and Command Higher Margins

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
This session will guide you to get out of the estimate business and start closing sales. Learn a system for selling. Avoid the big mistake made by most salespeople. Takeaways: 1. How to take contr …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jim Augustus Armstrong 
Founder and President
Flooring Success Systems

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Hot Topics Live with Brett Miller and Jon Namba

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
Booth 2241
From 3:30 p.m. – 4:30 p.m., the Discussion Hub will feature an hour-long Hot Topics Live discussion in the Installer section of Booth 2241 led by Brett Miller and Jon Namba. The discussion will be a …
Hot Topics Live Discussion Hub Installer Networking Events

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

 Jon Namba 
Editorial Director
Floor Covering Installer Magazine

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Solving The Pace Of Innovation, One Innovation At A Time

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
It all starts with a simple realization summarized in these words from Starbucks TRYER Innovation Center Director: “None of us are shopping the same way we were three years ago”. He then continues …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 James Dion 
Founder and President
Dionco Inc.

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Does Your Website Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Separate yourself from the competition with the online technology you offer. Today’s consumers expect to shop for flooring the way they shop for everything else online. We will review the top 10 dig …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jay Flynn 
VP Sales and Marketing
Creating Your Space and Bridgeway Interactive

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Finishing Problems and Cures – Powered by NWFA

CCU  
1-Day Education Pass (FRI)   All Access Conference Pass  
B204
This presentation will explore some of the more common wood floor finish issues related to both site-finished and factory finished wood flooring. Some of the issues discussed will include Finish Adhes …
Installer

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

 Jon Namba 
Editorial Director
Floor Covering Installer Magazine

Read more

Does Your Digital Marketing Strategy Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
The tools and resources used to drive consumers to your website and then into your store to purchase are essential in today’s business: SEO, SEM, directories and other digital tools. - Understa …
Builder/Contractor/Remodeler Designer Installer Retailer

 Layla Evans 
Director, Search Engine Marketing
Creating Your Space and Bridgeway Interactive

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Discussion Hub with Brett Miller and Jon Namba (Feb. 7)

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
Booth 2241
Following their session, Finishing Problems and Cures – Powered by NWFA, join Brett and Jon from 11:45 p.m. – 12:15 p.m. for the Discussion Hub in Booth 2241 in the Installer section. This is your …
Discussion Hub Installer Networking Events

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

 Jon Namba 
Editorial Director
Floor Covering Installer Magazine

Read more

Understanding True Costs – Powered by NWFA

CCU  
1-Day Education Pass (FRI)   All Access Conference Pass  
B204
Real answers in hardwood floors ... is your company something you could sell one day down the road or will it just close. Learn about owning and operating a successful hardwood flooring business ... f …
Installer

 Chris Zizza 
Immediate Past Chairman, NWFA | Owner
C&R Flooring

Read more

Discussion Hub with Chris Zizza (Feb. 7)

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
Booth 2241
Following his session, Understanding True Costs – Powered by NWFA, join Chris from 2:15 p.m. – 2:45 p.m. for the Discussion Hub in Booth 2241 in the Installer section. This is your chance to netw …
Discussion Hub Installer Networking Events

 Chris Zizza 
Immediate Past Chairman, NWFA | Owner
C&R Flooring

Read more