Education is Key

Knowing how important education is to a large sector of our audience, DOMOTEX USA tripled its education offering in 2020 to provide the ultimate business-building opportunity for flooring professionals.

The 2020 DOMOTEX USA Education Sessions offered incredible strategies, insights and networking opportunities to help our audience’s flooring businesses succeed in today’s intensely competitive retail environment. An impressive collection of guest speakers and industry insiders were assembled to make Education Sessions by DOMOTEX USA a must-attend event for anyone in the flooring business.

Four dedicated tracks were created to fit our audience’s needs, whether buying, selling, making, installing or designing with flooring. In 2020, six CEU- and four CCU-accredited courses were available since we understand the importance of continued education credits, as well as peer-to-peer learning and powerful networking at the launch of the DOMOTEX USA Discussion Hub.

Our dedication to providing a quality educational program at our next show is strong. To ensure that we meet the needs of our audience, we have done extensive research within the industry. If you have any questions or comments, please contact Show Director Donna Busse.

Hear from 2020 Speakers & Attendees

Eric M. Haydel, Allied ASID, Principal & Creative Director, Eric Haydel Design
Andres Vele, Sales Business Development, A&C Brothers Contracting, Inc.


Brenda Meller, Chief Engagement Officer, Meller Marketing

What's Your DOMOTEX?

The DOMOTEX USA 2020 Education Program was created as four dedicated tracks to cater to our audience’s individual needs. The 2020 program was designed to be flexible, allowing for a customized, pick-and-choose education schedule: Sessions across all four tracks were open to all attendees, regardless of their role within the floor covering industry. See below for a description of each track as well and the sessions offered.

Retailer Track

For Retailers, Wholesalers, Distributors And Merchandisers

The Retailer Track was designed to help attendees learn how to drive customers to their doorstep, use digital and social media to their advantage and evaluate their website.

Creating an open space was a challenge that Mark conquered through the innovative use of a Crowderslide© telescoping track door and a Rev-a-shelf©.
Builder, Contractor and Remodeler Track

For Builders, Contractors, Remodelers and Architects

The Builder, Contractor and Remodeler track was designed to allow attendees to reach the next level of success with focused training on finding and retaining qualified flooring installers, identifying the best flooring for the job, growing their business, setting customer expectations, and avoiding costly mistakes.

Interior Designer Track

For Interior Designers and Architects

The Interior Designer Track was designed in conjunction with ASID so that attendees could preview the latest trends in floor fashion and performance, learn how to identify the right flooring for their clients’ needs and hone their ability to partner with retailers and contractors.

Dunn describes this multi-strip flooring from StoneCast as a defining feature for a minimalist space.
Flooring Installer Track

For Flooring Installers

The Flooring Installer Track which included sessions brought by the NWFA, was designed to provide advice on a critical issue for retailers, builders, contractors, remodelers and many others in the flooring industry: the availability of qualified flooring installers.