Education

A Robust Education Experience

With 3X more education, DOMOTEX USA 2020 is the ultimate business-building opportunity for flooring professionals.

DOMOTEX USA Education Sessions offer incredible strategies, insights and networking opportunities to help your flooring business succeed in today’s intensely competitive retail environment. An impressive collection of guest speakers and industry insiders have been assembled to make Education Sessions by DOMOTEX USA a must attend event for anyone in the flooring business.

Whether you buy, sell, make, install or design with flooring, you’ll find focused education to fit your needs in our four dedicated tracks. In 2020, six CEU and four CCU accredited courses will be available, plus peer-to-peer learning and powerful networking at the launch of the DOMOTEX USA Discussion Hub.

2020 Keynote Speakers

Whatever track you’re on, you’ll benefit from the powerful insights our featured speakers have to share with the entire flooring ecosystem. With a finger firmly on the pulse of their respective fields, each delivers a big-picture look at the forces influencing the landscape we operate in—from the political to the economic and beyond—so you’re armed with the information you need to move forward with confidence.

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Denise Lee Yohn

Opening Keynote Speaker: Brand Leadership Expert, Business Keynote Speaker, Bestselling Author Denise Lee Yohn, Inc.

Learn the secrets behind building a “rockstar” brand with Denise Lee Yohn, brand leadership expert and bestselling author, through real-world case studies, analyses and interviews featuring leaders of the world’s leading names. Discover what great brands do differently—and how you can use their techniques to your advantage.

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Alan Beaulieu

Featured Speaker: International Economic Analyst and President
Institute for Trend Research

Alan Beaulieu, International Economic Analyst and President of the Institute for Trend Research takes an optimistic view as he explores the likely impacts of the upcoming election on our economy and the flooring industry specifically to ready your business for the road ahead.

Beaulieu brings to the stage unparalleled economic research and forecasting expertise, and more than 20-years of experience consulting and advising companies throughout the U.S., Europe and Japan on how to thrive through the business cycle.

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James Dion

Featured Speaker: Founder and President, Dionco Inc.

Innovation takes the stage in James Dion’s keynote as the Founder and President of Dionco, Inc. unpacks the critical issue of how retail is evolving and how you can successfully solve the “pace of innovation” to meet customers in the many places they want to do business.

What's Your DOMOTEX?

Here’s just a sample of the education you’ll find on-site:

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Retailer Track

For Retailers, Wholesalers, Distributors And Merchandisers

Learn how to drive customers to your doorstep, use digital and social media to your advantage and evaluate your website. Hear insights from Jim Augustus Armstrong, industry author and internationally recognized trainer and coach for flooring retailers during “4-Step System to Close More Sales and Command Higher Margins.”

Creating an open space was a challenge that Mark conquered through the innovative use of a Crowderslide© telescoping track door and a Rev-a-shelf©.
Builder, Contractor and Remodeler Track

For Builders, Contractors, Remodelers and Architects

Reach the next level of success with focused training on finding and retaining qualified flooring installers, identifying the best flooring for the job, growing your business, setting customer expectations, and avoiding costly mistakes. Listen as Attorney Eliot Wagonheim offers business owners and operators essential skills in “Improve Your Contracts, Lower Your Risk and Make More Money.”

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Interior Designer Track

For Interior Designers and Architects

Preview the latest trends in floor fashion and performance, learn how to identify the right flooring for your clients’ needs and hone your ability to partner with retailers and contractors. Sign up early to reserve a spot at the return of our popular ticketed session “Design Personified: Turning Trends Into Reality,” moderated by interior design guru Emily Morrow.

Dunn describes this multi-strip flooring from StoneCast as a defining feature for a minimalist space.
Flooring Installer Track

For Flooring Installers

Get advice on a critical issue for retailers, builders, contractors, remodelers and many others in the flooring industry: the availability of qualified flooring installers. Daniel Hicks of INSTALL offers “Solutions to the Labor Crisis, Keys to Reliable Labor Recruiting, Training and Retraining” in a session that covers all the essentials to securing a reliable, professional labor force, from recruiting and retention to training standards and certification.