Education Schedule

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Highly curated sessions designed to maximize your ROI. Browse the tracks below to optimize your experience.

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Design Personified: Behind-the-Scenes Mill Tour

CEU  
Special Ticket  
Earn CEUs while Touring the Manufacturing Facility where Emily Morrow Home Products are made. An exclusive mill tour experience with transportation, CEU presentation, and lunch all provided. …

Emily Morrow Finkell

CEO, Emily Morrow Home

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Planning With Optimism

1-Day Education Pass (WED)   All Access Conference Pass  
B206
The last two years have provided for many headlines, but did those headlines help or hinder your business? Presidential politics are fascinating, and we will explore the likely impact, if any, on the …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Alan Beaulieu 
International Economic Analyst and President
Institute for Trend Research

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Ten Best Practices to Maximize Store Experiences & Sales in 2020

1-Day Education Pass (WED)   All Access Conference Pass  
B206
Make 2020 a year to remember when it comes to delivering memorable customer experiences and outstanding sales in for your one-of-a-kind business! From delivering red carpet customer service to strengt …
Retailer

 Nicole Leinbach Reyhle 
Founder and Publisher
RetailMinded.com

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Getting Organized and Streamlining Your Workflow – Powered by ASID

CEU  
1-Day Education Pass (WED)   All Access Conference Pass  
B208
Design is not the only part of an interior designer’s job; you’re also responsible for scheduling client meetings, conducting design surveys, creating drawings and specs, and overseeing installati …
Designer

 Phyllis Harbinger, FASID, NCIDQ, CID
Founder
Phyllis Harbinger-Design and Business Consulting

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10 Ways to Deal with Difficult Customers

1-Day Education Pass (WED)   All Access Conference Pass  
B207
If you’re in business, you understand more than anyone else’s business is not about product features and benefits, it’s about people. The problem with that heartwarming statement is the reality …
Builder/Contractor/Remodeler

 Lisbeth Calandrino 
Chief Inspiration Office, Director
Lisbeth Calandrino

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Problems, Causes, Cures for Solid Wood Floors – Powered by NWFA

CCU  
1-Day Education Pass (WED)   All Access Conference Pass  
B204
This presentation will explore some of the more common issues that can impact solid wood flooring. Some of the issues discussed will include Cupping, Checking, Splits, Shake, Discoloration, Gaps and m …
Installer

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

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Marketing on a Dime: 10 Ways to Drive Visibility and Profit

1-Day Education Pass (WED)   All Access Conference Pass  
B206
No budget? No problem. This session will explore ways to gain new business, keep existing customers and drive attention to brick and mortar businesses... on a dime! From events to cross-promotional ex …
Retailer

 Nicole Leinbach Reyhle 
Founder and Publisher
RetailMinded.com

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Authenticity Through Customization: How Global Brands Set Themselves Apart – Powered by ASID

CEU  
1-Day Education Pass (WED)   All Access Conference Pass  
B208
In today’s world, how can a designer stay true to their authentic style and translate it into a brand? Join ASID New England President Eric Haydel as he examines the roots of authenticity and brands …
Designer

 Eric Haydel, Allied ASID
Principal / Creative Director
Eric Haydel Design

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How to Optimize LinkedIn to Support Your Brand & Generate Leads for Your Flooring Business

1-Day Education Pass (WED)   All Access Conference Pass  
B207
LinkedIn is the #1 professional networking site, but do you really understand what it is and how to use it effectively? Those who understand how to use LinkedIn effectively find it to be an effective …
Builder/Contractor/Remodeler

 Brenda Meller 
Chief Engagement Officer
Meller Marketing

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Flooring Failure Case Studies

1-Day Education Pass (WED)   All Access Conference Pass  
B204
You will examine flooring installation and product failures on soft and hard surface flooring materials to understand their causes. The objective of this presentation is to be able to understand and s …
Installer

 Lew Migliore 
President
LGM and Associates Technical Flooring Services

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Brand Leadership: How to Build a Rock Star Brand

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
B206
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Denise Lee Yohn 
Brand Leadership Expert, Business Keynote Speaker, Bestselling Author
Denise Lee Yohn, Inc.

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State of the Industry Panel: Part 1, The Manufacturer Perspective

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
In this half-hour session, Kemp Harr will guide the discussion of these industry leaders on a range of topics impacting manufacturing, innovation, regulation, style trends and brand marketing in the f …
Builder/Contractor/Remodeler Designer Installer Retailer

 Kemp Harr 
Moderator

 Piet Dossche 
President
USFloors, EVP Hard Surfaces–Shaw Industries

 Neil Poland 
President
Mullican Flooring

 Bruce Zwicker 

Floor Covering Distributor Consultant

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Stalking Floor Covering Customers

1-Day Education Pass (THU)   All Access Conference Pass  
B206
Chris Ramey of The Home Trust, will reveal his research of “Stalking Floor Covering Customers.” This presentation will tell you where your customers go afterwards and who is taking them away from …
Retailer

 Chris Ramey 
President
The Home Trust International

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Communicating with Clients: How Personality Profiles Affect Interaction – Powered by ASID

CEU  
1-Day Education Pass (THU)   All Access Conference Pass  
B208
Learn to be a versatile communicator and message with your clients and team more effectively.  Successful and meaningful relationships are possible when we can identify and empathize with different m …
Designer

 Phyllis Harbinger, FASID, NCIDQ, CID
Founder
Phyllis Harbinger-Design and Business Consulting

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Solutions to the Labor Crisis, Keys to Reliable Labor- Recruiting, Training and Retaining

1-Day Education Pass (THU)   All Access Conference Pass  
B207
Contractors relying on professional labor will want to sit in on this presentation from INSTALL. It covers all the components a business needs in securing a reliable, professional labor force. Getting …
Builder/Contractor/Remodeler

 Daniel Hicks 
Southeastern Council Representative
INSTALL

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Understanding True Costs – Powered by NWFA

CCU  
1-Day Education Pass (THU)   All Access Conference Pass  
B204
Real answers in hardwood floors ... is your company something you could sell one day down the road or will it just close. Learn about owning and operating a successful hardwood flooring business ... f …
Installer

 Chris Zizza 
Immediate Past Chairman, NWFA | Owner
C&R Flooring

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State of the Industry Panel: Part 2, The Retailer Perspective

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Builder/Contractor/Remodeler Designer Installer Retailer

Hiring to Win in 2020

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Susan and her panelists will share advice and best practices for recruiting, training and retaining the best people for your business. With the employment rate at an all time high, it can be extremely …
Builder/Contractor/Remodeler Designer Installer Retailer

 Susan Weller 
Founder
Flooring Careers

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Design Personified: Turning Trends into Reality

Special Ticket  
B202
Having an understanding of today’s trends is extremely important when helping customers with their décor choices. However, many of these “trends” can seem unrealistic to a consumer who is livin …
Designer

Emily Morrow Finkell
Moderator
CEO, Emily Morrow Home

 Jane Dagmi 

Designers Today

 Michel Smith Boyd 

Michel Smith Boyd Interiors

 Pacita Wilson 

Pineapple Park

 Jenny Warner 

J. Thomas Designs

 Mark Woodman 

Mark Woodman Design + Color, LLC

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How to Solve the Installation Crisis NOW in Your Flooring Business

1-Day Education Pass (THU)   All Access Conference Pass  
B206
During this session, Jim will reveal strategies to help you attract the best installers and keep them long-term, even when the competition tries to poach them from you. Attendees will learn about the …
Retailer

 Jim Augustus Armstrong 
Founder and President
Flooring Success Systems

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The Longevity Revolution: The Built Environment Comes of Age – Powered by ASID

CEU  
1-Day Education Pass (THU)   All Access Conference Pass  
B208
As the aging culture replaces the youth culture, the resulting demand for products, services, and the buildings we inhabit will contribute to the Longevity Revolution. Developing an understanding of h …
Designer

 BJ Miller, FASID, CCIM
Founder and Principal
The Vision Group

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Improve Your Contracts, Lower Your Risk, and Make More Money

1-Day Education Pass (THU)   All Access Conference Pass  
B207
In this session, you’ll know how to assess, negotiate, draft and modify your contracts to lower your risk, make more money, and sleep better at night. Learn to analyze construction contracts like a …
Builder/Contractor/Remodeler

 Eliot Wagonheim 
Attorney
Wagonheim Law

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Problems, Causes, Cures for Engineered Wood – Powered by NWFA

CCU  
1-Day Education Pass (THU)   All Access Conference Pass  
B204
This presentation will explore some of the more common issues that can impact engineered wood flooring performance. Some of the issues will include Dry-cupping, Delamination, Lathe/Knife checks, Dimpl …
Installer

 Jon Namba 
Editorial Director
Floor Covering Installer Magazine

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

Read more

Strategies for Selling Today’s Internet Savvy Customer

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Selling today’s Internet-savvy customer isn’t difficult, it’s different. If you’re planning on selling them, you will have to get on target. We are in the age of the customer, there’s no dou …
Builder/Contractor/Remodeler Designer Installer Retailer

 Lisbeth Calandrino 
Chief Inspiration Office, Director
Lisbeth Calandrino

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Moving Beyond Social Media to Crush Your Competitors

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
"In today’s world you’re either predator or prey. This presentation will present advanced tactics including leveraging satellites, copping apps and other digital tactics to help you gain share of …
Builder/Contractor/Remodeler Designer Installer Retailer

 Chris Ramey 
President
The Home Trust International

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4-Step System to Close More Sales and Command Higher Margins

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
This session will guide you to get out of the estimate business and start closing sales. Learn a system for selling. Avoid the big mistake made by most salespeople. Takeaways: 1. How to take contr …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jim Augustus Armstrong 
Founder and President
Flooring Success Systems

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Solving The Pace Of Innovation, One Innovation At A Time

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
It all starts with a simple realization summarized in these words from Starbucks TRYER Innovation Center Director: “None of us are shopping the same way we were three years ago”. He then continues …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 James Dion 
Founder and President
Dionco Inc.

Read more

Does Your Website Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Separate yourself from the competition with the online technology you offer. Today’s consumers expect to shop for flooring the way they shop for everything else online. We will review the top 10 dig …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jay Flynn 
VP Sales and Marketing
Creating Your Space and Bridgeway Interactive

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Your Blueprint to Selling More Floors in 2020

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
A panel of flooring retailers discuss what has changed in the last 12 months in the Flooring Industry and what the data shows will happen during the next 12 months and beyond. From there you will be …
Retailer

 John Weller 
Co-Founder & Chief Innovation Officer
FloorForce

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Nature for All: Nature Based Design and Social Justice – Powered by ASID

CEU  
1-Day Education Pass (FRI)   All Access Conference Pass  
B208
Biophilic design, the inclusion of nature into design, has psychological and physiological implications to well-being. Traditionally, however, natural features are not incorporated into the built envi …
Designer

 Angelita Scott, Ph.D., Allied ASID, IDEC
Assistant Professor of Interior Design
Georgia Southern University

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Finishing Problems and Cures – Powered by NWFA

CCU  
1-Day Education Pass (FRI)   All Access Conference Pass  
B204
This presentation will explore some of the more common wood floor finish issues related to both site-finished and factory finished wood flooring. Some of the issues discussed will include Finish Adhes …
Installer

 Jon Namba 
Editorial Director
Floor Covering Installer Magazine

 Brett Miller 
V.P. Technical Standards, Training and Certification
National Wood Flooring Association

Read more

Remodelers and Flooring Dealers: How to Build a Successful Partnership – Powered by NARI Atlanta

1-Day Education Pass (FRI)   All Access Conference Pass  
B207
In this session, you will hear from NARI Atlanta member remodelers and flooring dealers on the best ways to establish a business connection, cultivate the working relationship, and navigate the ins an …
Builder/Contractor/Remodeler

Moderator Kathryn Stempler 
Executive Director
NARI Atlanta

 Dean Howell 
Owner
MODA Floors & Interiors

 Judy Mozen 
President
Handcrafted Homes, Inc.

 Daniel Weidmann CR, CAPS
President
Weidmann Remodeling, Weidmann & Associates, Inc.

Read more

Does Your Digital Marketing Strategy Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
The tools and resources used to drive consumers to your website and then into your store to purchase are essential in today’s business. SEO, SEM, directories and other digital tool Understand t …
Builder/Contractor/Remodeler Designer Installer Retailer

 Layla Evans 
Director, Search Engine Marketing
Creating Your Space and Bridgeway Interactive

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Does Your Social Media Content Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
Are you confident that your story is being told properly on social media? Understand what makes great social media content and ad copy Social media strategy tips for building your own editor …
Retailer

 Shannon Vogel 
Director of Social Media
Creating Your Space and Bridgeway Interactive

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Materials That Matter – Powered by ASID

CEU  
1-Day Education Pass (FRI)   All Access Conference Pass  
B208
As we enter the next decade of design, health and sustainability considerations are paramount. In this course, we will explore the impact of materials on human health in interior spaces. We’ll exami …
Designer

 Carolyn Ames Noble, ASID, WELL AP
Founder
Ames Design Studio

Read more

Understanding True Costs – Powered by NWFA

CCU  
1-Day Education Pass (FRI)   All Access Conference Pass  
B204
Real answers in hardwood floors ... is your company something you could sell one day down the road or will it just close. Learn about owning and operating a successful hardwood flooring business ... f …
Installer

 Chris Zizza 
Immediate Past Chairman, NWFA | Owner
C&R Flooring

Read more