By Alan Beaulieu 2020 promises to be an interesting year, with many changes in the economic landscape and, potentially, in the political realm. We will discuss what impact, if any, the presidential election will have on the flooring industry. More importantly, we will take an in-depth look at the consumer and the housing industry in…

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An interview with Alan Beaulieu, international economic analyst On Feb. 5, Dr. Alan Beaulieu, president of the Institute for Trend Research, and advisor to the National Association of Wholesaler-Distributors, is scheduled to deliver a presentation at DOMOTEX USA. Below is a summary of a recent discussion with Alan, where he discusses economic trends in the…

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Is branding important for companies in the flooring sector? By Denise Lee Yohn, Brand Leadership Expert, Keynote Speaker and Best-Selling Author As someone who has worked in marketing and advertising for more than 25 years, I am often asked about the importance of branding. Actually, I don’t like to use the term “branding” because I…

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By James Dion, founder and president of Dionco Inc., consultant, speaker, trainer and author The flooring sector — like many other elements of retail — is ripe for a major disruption owing to three trends that are growing in importance, size and scope: The U.S. has too many ‘brick and mortar stores’ for too few…

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Five universal principles for marketing in the flooring industry By Paul Friederichsen, Founder of BrandBiz and Education Director for DOMOTEX USA   In my 40-year career helping firms build and communicate value, including the last several years working closely with brands in the home décor and flooring sectors, I have found that one of the…

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