Builder, Contractor and Remodeler Track

You work hard to stay up-to-date on everything from building codes to design concepts. You have expert insights and seek out opportunities to expand your skill set and knowledge base.

Whether you’re working on a kitchen or bathroom, an existing room or a new addition, there is much to consider when it comes to flooring.

At DOMOTEX USA, we are convening the best of the flooring industry - the entire supply chain - in one convenient venue to facilitate the connections, education and access to information you need you to grow your skill set and satisfy your clients.

Join us at America’s Home for Flooring in Atlanta, Feb. 5 - 7, 2020!

Ideal For construction business owners and operators

Keep your business going and growing strong with solution-driven sessions that cover it all—from finding and retaining qualified flooring installers to optimizing your social media presence so it generates more leads. Be ready to take notes because this block is packed with actionable insights from flooring insiders at the top of their game, plus an attorney with eye-opening advice on writing better contracts to lower your risk and make more money. How do you find the right flooring to fit the job? How can you appropriately set customer expectations and avoid mistakes that squeeze your profitability? Find out here.

2020 Builder, Contractor and Remodeler Sessions

Targeted sessions that will help you anticipate what buyers want — and deliver it long before your competition does.

Planning With Optimism

1-Day Education Pass (WED)   All Access Conference Pass  
B206
The last two years have provided for many headlines, but did those headlines help or hinder your business? Presidential politics are fascinating, and we will explore the likely impact, if any, on the …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Alan Beaulieu 
International Economic Analyst and President
Institute for Trend Research

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10 Ways to Deal with Difficult Customers

1-Day Education Pass (WED)   All Access Conference Pass  
B207
If you’re in business, you understand more than anyone else’s business is not about product features and benefits, it’s about people. The problem with that heartwarming statement is the reality …
Builder/Contractor/Remodeler

 Lisbeth Calandrino 
Chief Inspiration Office, Director
Lisbeth Calandrino

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How to Optimize LinkedIn to Support Your Brand & Generate Leads for Your Flooring Business

1-Day Education Pass (WED)   All Access Conference Pass  
B207
LinkedIn is the #1 professional networking site, but do you really understand what it is and how to use it effectively? Those who understand how to use LinkedIn effectively find it to be an effective …
Builder/Contractor/Remodeler

 Brenda Meller 
Chief Engagement Officer
Meller Marketing

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Brand Leadership: How to Build a Rock Star Brand

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
B206
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 Denise Lee Yohn 
Brand Leadership Expert, Business Keynote Speaker, Bestselling Author
Denise Lee Yohn, Inc.

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State of the Industry Panel: Part 1, The Manufacturer Perspective

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
In this half-hour session, Kemp Harr will guide the discussion of these industry leaders on a range of topics impacting manufacturing, innovation, regulation, style trends and brand marketing in the f …
Builder/Contractor/Remodeler Designer Installer Retailer

 Kemp Harr 
Moderator

 Piet Dossche 
President
USFloors, EVP Hard Surfaces–Shaw Industries

 Neil Poland 
President
Mullican Flooring

 Bruce Zwicker 

Floor Covering Distributor Consultant

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Solutions to the Labor Crisis, Keys to Reliable Labor- Recruiting, Training and Retaining

1-Day Education Pass (THU)   All Access Conference Pass  
B207
Contractors relying on professional labor will want to sit in on this presentation from INSTALL. It covers all the components a business needs in securing a reliable, professional labor force. Getting …
Builder/Contractor/Remodeler

 Daniel Hicks 
Southeastern Council Representative
INSTALL

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State of the Industry Panel: Part 2, The Retailer Perspective

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Builder/Contractor/Remodeler Designer Installer Retailer

Hiring to Win in 2020

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Susan and her panelists will share advice and best practices for recruiting, training and retaining the best people for your business. With the employment rate at an all time high, it can be extremely …
Builder/Contractor/Remodeler Designer Installer Retailer

 Susan Weller 
Founder
Flooring Careers

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Improve Your Contracts, Lower Your Risk, and Make More Money

1-Day Education Pass (THU)   All Access Conference Pass  
B207
In this session, you’ll know how to assess, negotiate, draft and modify your contracts to lower your risk, make more money, and sleep better at night. Learn to analyze construction contracts like a …
Builder/Contractor/Remodeler

 Eliot Wagonheim 
Attorney
Wagonheim Law

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Strategies for Selling Today’s Internet Savvy Customer

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Selling today’s Internet-savvy customer isn’t difficult, it’s different. If you’re planning on selling them, you will have to get on target. We are in the age of the customer, there’s no dou …
Builder/Contractor/Remodeler Designer Installer Retailer

 Lisbeth Calandrino 
Chief Inspiration Office, Director
Lisbeth Calandrino

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Moving Beyond Social Media to Crush Your Competitors

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
"In today’s world you’re either predator or prey. This presentation will present advanced tactics including leveraging satellites, copping apps and other digital tactics to help you gain share of …
Builder/Contractor/Remodeler Designer Installer Retailer

 Chris Ramey 
President
The Home Trust International

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4-Step System to Close More Sales and Command Higher Margins

1-Day Education Pass (THU)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
This session will guide you to get out of the estimate business and start closing sales. Learn a system for selling. Avoid the big mistake made by most salespeople. Takeaways: 1. How to take contr …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jim Augustus Armstrong 
Founder and President
Flooring Success Systems

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Solving The Pace Of Innovation, One Innovation At A Time

1-Day Education Pass (FRI)   All Access Conference Pass  
B206
It all starts with a simple realization summarized in these words from Starbucks TRYER Innovation Center Director: “None of us are shopping the same way we were three years ago”. He then continues …
Keynote / Featured Speakers Builder/Contractor/Remodeler Designer Installer Retailer

 James Dion 
Founder and President
Dionco Inc.

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Does Your Website Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Separate yourself from the competition with the online technology you offer. Today’s consumers expect to shop for flooring the way they shop for everything else online. We will review the top 10 dig …
Builder/Contractor/Remodeler Designer Installer Retailer

 Jay Flynn 
VP Sales and Marketing
Creating Your Space and Bridgeway Interactive

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Remodelers and Flooring Dealers: How to Build a Successful Partnership – Powered by NARI Atlanta

1-Day Education Pass (FRI)   All Access Conference Pass  
B207
In this session, you will hear from NARI Atlanta member remodelers and flooring dealers on the best ways to establish a business connection, cultivate the working relationship, and navigate the ins an …
Builder/Contractor/Remodeler

Moderator Kathryn Stempler 
Executive Director
NARI Atlanta

 Dean Howell 
Owner
MODA Floors & Interiors

 Judy Mozen 
President
Handcrafted Homes, Inc.

 Daniel Weidmann CR, CAPS
President
Weidmann Remodeling, Weidmann & Associates, Inc.

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Moving Mountains Together

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
Join us as we discuss how we begin to Move this Mountain … with solutions to the shortage of professional installers … with you and the Floor Covering Education Foundation working together! Resear …
Builder/Contractor/Remodeler Designer Education Installer Retailer

 Kaye Whitener 
FCEF National Manager / Client Relations
World Floor Covering Association

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Does Your Digital Marketing Strategy Measure Up?

1-Day Education Pass (FRI)   All Access Conference Pass   Expo Hall Pass  
DOMOTEX USA Plaza
The tools and resources used to drive consumers to your website and then into your store to purchase are essential in today’s business. SEO, SEM, directories and other digital tool Understand t …
Builder/Contractor/Remodeler Designer Installer Retailer

 Layla Evans 
Director, Search Engine Marketing
Creating Your Space and Bridgeway Interactive

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