By Alan Beaulieu 2020 promises to be an interesting year, with many changes in the economic landscape and, potentially, in the political realm. We will discuss what impact, if any, the presidential election will have on the flooring industry. More importantly, we will take an in-depth look at the consumer and the housing industry in…

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Five universal principles for marketing in the flooring industry By Paul Friederichsen, Founder of BrandBiz and Education Director for DOMOTEX USA   In my 40-year career helping firms build and communicate value, including the last several years working closely with brands in the home d├ęcor and flooring sectors, I have found that one of the…

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