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Domotex USA

Posts by Tom Jardine

Five universal principles for marketing in the flooring industry

Five universal principles for marketing in the flooring industry By Paul Friederichsen, Founder of BrandBiz and Education Director for DOMOTEX USA Paul-Friederichsen and Show Director Donna Busse In my 40-year career helping firms build and communicate value, including the last several years working closely with brands in the home décor and flooring sectors, I have…

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