An interview with Alan Beaulieu, international economic analyst On Feb. 5, Dr. Alan Beaulieu, president of the Institute for Trend Research, and advisor to the National Association of Wholesaler-Distributors, is scheduled to deliver a presentation at DOMOTEX USA. Below is a summary of a recent discussion with Alan, where he discusses economic trends in the…

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Is branding important for companies in the flooring sector? By Denise Lee Yohn, Brand Leadership Expert, Keynote Speaker and Best-Selling Author As someone who has worked in marketing and advertising for more than 25 years, I am often asked about the importance of branding. Actually, I don’t like to use the term “branding” because I…

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By James Dion, founder and president of Dionco Inc., consultant, speaker, trainer and author The flooring sector — like many other elements of retail — is ripe for a major disruption owing to three trends that are growing in importance, size and scope: The U.S. has too many ‘brick and mortar stores’ for too few…

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